5 Tips For Enhancing Your Shopify Store

Improving your Shopify store is all about staying ahead of the competition and the latest ecommerce trends.  Whether you have a large online store or are just starting out,  you want to ensure your Shopify store is working for you.

Below are 5 tips to guide you on how to optimize your Shopify store to boost engagement and sales.

1. Optimize Your Store for SEO

Applying the right SEO strategies to your Shopify store is essential to having a successful, ecommerce business.  There are tons of little SEO tidbits to apply in order to get your store in tip top shape.

Make sure your URL, meta descriptions and page titles are complete. This will help with getting your site picked up by Google. Here are 3 components to you want to get right:

  • Titles – The best title length is in the range of 50-60 characters. Keeping your titles below 55 characters will get 95% of your titles to properly display. Also try and place your more important keywords at the very front of the title tag.
  • Meta Description – This must be under 60 characters. Be sure it includes your keywords.
  • URL – Keep it short and sweet and include relevant keywords. Be careful when changing up URLs to pages. Anyone who has saved your site prior to a URL change will be met with a broken link. If you do make a URL change, just be sure to provide a re-direct link for visitors. Learn more about that here.

2. Use Cart Abandonment Emails

Abandonment cart emails are a genius tool.  I mean who hasn’t given a purchase a second thought after receiving a perfectly timed email?   All it really takes is a soft reminder to follow through with a purchase, or just a friendly inquiry as to why they did not purchase.  This may be all your potential customer requires to return to your store and complete the sale.  A great Shopify app  to use is Abandonment Guard.  They provide you with a user friendly way to follow up with targeted customers and offer them incentives to make that purchase.

3. Provide Easy Gifting Options

Providing a gifting option to your customers is a terrific way to  maximize sales. This can be easily achieved by customizing your Shopify theme to automatically include an option for gift wrapping at checkout.  This is a simple way to tack on a little bit more to the sale and at the same time, make the customers’ life easier.   .

Adding gift cards to your product lineup is another great idea.  It’s helpful when a customer can’t think of what to get and everyone loves a gift card where they get to choose themselves. You can be extra helpful by providing suggested gift card amounts or even allow people to set their own amount.

4. Use split testing to ensure you are using a proper pricing strategy 

Testing out different price points is key to finding out what is working for your customers.  This is something you can do for free with Shopify’s Qbot app.  Not having the right pricing can be the end of your store and even a slight price increase can make you break even or end up with a loss.

Now that you have determined a good baseline pricing, you can now do a split test with the pricing to see how both sales and conversions play out.  You will probably need to run these tests multiple times to ensure you are getting reliable results.

5. Join Forces With The Right Influencers

In order to get your store to rank for your main keywords, you will need some good PR mentions and also backlinks. This can be achieved by seeking out key influencers that are within your niche that not only have a large following but a relevant one.  These influencers are most often being followed on Instagram, Facebook, a blog or YouTube.  The best of them have followers that will purchase something recommended just because they are truly fascinated with that person’s life or the content they share.  Joining forces with the right influencer is the fastest way to see a big boost in both sales and traffic.



Dealing With Identity Theft

Posted onCategoriesIdentity Theft

theft preventionIdentity theft is a common criminal act involving illegal acquisition of another person’s private information including their official name and social security number with the aim of committing a fraud. Identity thieves may use the stolen information to deceitfully make credit applications, access medical services or file taxes. These acts are not only damaging to one’s credit status, but they are also costly in terms of time and funds that will be used to restore a name and reputation. Besides looking at identity protection reviews, there are a number of helpful tips to prevent this crime.

Shredding of documents

Weekly mails received often have several items containing important information such as bank statements, visa card offers, license renewals or investment statements. Such data can be hacked, consequently increasing the likelihood of identity theft. It is advisable to invest in a reliable document shredder to ensure that all mail as well as discarded documents are shredded on a regular basis.

Safeguarding online information

Technological advancement has made it possible for most transactions and even shopping to be done online. All these passwords and account numbers can be targeted by identity thieves. Hence, it is important to always clear passwords and log-ins, especially when using public computers. Passwords should also be changed on a monthly basis. Online purchases should be paid for using credit cards, whose guarantees under the federal law are better than those of other online modes of payments. Prior to inputting personal data, one has to ensure that they are familiar with a website and its security controls.

Constant monitoring of credit reports

It is now possible to access a credit report copy free of charge from the reporting agencies annually. Adequate time should be allocated to checking all individual reports to look out for any unusual activity. All the known credit lines should be reported properly. Credit reports can be used for spotting any fraudulent activity and stopping identity theft.

Limiting of wallet contents

The greatest mistake made by most people is using their purse or wallet to carry sensitive information. The social security card should never be kept in a wallet. It is easy for such items to be misplaced or get stolen. Items that do not necessitate daily attention should not be carried. For instance, it is pointless to carry a checkbook if no checks are to be written.

Basically, if any fraudulent activity is detected, it is critical to give a notice to a financial institution that would freeze targeted accounts. Filing a complaint as well as investigation of other accounts may also be necessary, depending on the crime situation

Recapping The Importance of Pet Insurance

happy dogIf you are a pet lover then the welfare of your pet is of utmost importance for your most importantly if you a cat or dog owner since these pets are considered as the most affectionate pet animal that you can have. As an important part of your family, your pet also serves high quality treatment just like any other member of your family. Thus you will need to choose the best pet insurance for your pet for catering for your well being. With the increase in the medical costs and hospital bills, insurance for your pet is the best way of ensuring highest quality of medical care for your pet without causing any burden on your wallet.

Related Resource:  http://www.shieldmypet.com/companies/pet-assure-review/

Importance of pet insurance

Apart from providing your pet with food and shelter, caring for them means ensuring that you’re pet is in good health and for this you will need to look for the best pet insurance for your pet. This is your primary responsibility as a pet owner that you take your beloved pet to the veterinarian for regular health assessments. You also need to ensure that your pet receives his vaccinations regularly and if your beloved animal gets sick then you will need to provide them with the most effective medical care possible without affecting your finances. An insurance policy for your pet is the best way of providing your pet with the best medical treatment as you will not have to bear the expenses of the treatment. Pet insurance is especially very important for you as it helps you to afford the veterinary care required by your pet along with alleviating the expenses needed for the well being and health of your pet.

Significance of an insurance policy for your pet

Pet insurance is very important for every pet owner as it helps you to get rid of the stress of paying the high veterinary bills when your pet gets ill or meets with an accident. This kind of insurance is especially designed for providing your pet with the high quality medical treatment as it creates a sense of comfort as well as re-assurance for you as your pet is safe and protected. The insurance can protect you from the financial burden that you may face if your pet suffers from any kind of health issues as it is very important for you as well as your pet.

How to Quickly and Easily Repair Your Credit

Posted onCategoriesCredit

checking credit reportHaving terrible credit is one of the hardest things that a person could ever face in life. While it is possible for you to live a relatively normal life as a high school or college kid who only uses their salary to purchase goods and items, it is almost impossible to live an adult life with all the responsibilities that adults have if you do not have stellar credit.

You will not be able to buy a house, your ability to own a car will be stifled and any, other big-ticket items that will establish your credibility as an adult will be impossible to obtain.  If you’ve come across any Lexington Law Firm reviews online, you’ll likely see the same advice.

Paying Your Bills on a Credit Card

One of the quickest ways for you to repair your credit is to pay all of your bills on a secured credit card. By using your secured credit card to pay off all of your bills, including your phone bill, rent, heating, etc. you are showing the credit companies that you are responsible with the money that you are given.

The great thing about using credit cards to pay off your day-to-day debt, which is proven to be a lot, is that you can very easily pay it off. Think about it: right now you have a set amount for rent as well as food, clothing, heating, and gas, electrical, phone etc. that you would probably charge to your debit card. If you were to charge that to an unsecured credit card, you could build your credit while essentially paying the same, exact bill, with just a tiny fraction of interest. Not a bad way to quickly build your credit.

The reason that using secured cards to pay all of your debts is such a viable way to increase your credit score is because, while you may have five or $6000 in debt, you have amassed 20 or $30,000 in debt on your prepaid card that you have proven to have the ability to pay off very quickly. This act of goodwill towards creditors is a signal to them that you can easily pay off most of your debt.

Applying For A Personal Loan

Apply for a personal loan and use that personal loan to pay for itself. So, you take out a personal loan of $10,000, and you pay off all of your credit card debt with that $10,000 that you borrowed from the bank and you pay the bank back with the remaining $4000 in your account.

You do not buy any frivolous items with this money. You did not go on shopping sprees in Vegas or live beyond your means in anyway. This money is strictly to pay off debt and to show your creditors that you can quickly reduce your debt to zero. You may have three years to pay off the personal loan of $10,000 and that can be done with a manageable $300 a month payment. Not bad for someone who makes over $3000-5000 a month anyways.

Home Security Systems Offer Proven Protection Results in Today’s Digital Tech Age

home securityWhen it comes to home security systems, there is nothing as important as protecting the safety of one’s family and belongings, say homeowners commenting online. In turn, these homeowners are rightfully bullish about getting the best high-tech security systems for their home and property. At the same time, there is a wide variety of home security equipment, services and systems online for just about every property security need.

Another aspect of having the best home alarm system is linked to the unique and individual needs of customers when being the decider on what home alarm system to purchase. The good news is there is a home security system for every need and price range online today. There are also in-home security consultants that do make house calls to help the property owner sort out what’s needed to protect one’s family and goods.

Security systems protect one’s home

There are super basic security systems for homes and property, and there are higher cost systems that have all the security bells and whistles. While the “most secure” option is left to the home owner to decide, there are some tips for sorting out the best value. There is the typical security touch-pad with fire safety sensors, and then there is a general “crash and smash” systems that use high-tech systems to inform both local law enforcement and the property owner that a break-in has occurred.

The technology capabilities for home security include video cameras, sophisticated “sensor” systems to detect un-welcomed movement, and even the typical alarm bells going off when an intruder opens a door or breaks a window to gain entry to a home or property.

Home security requires safety systems

At the end of the day, the choice in home security systems is vast and varied. For instance, there are smoke and heat sensors that detect CO2, fire, smoke and any unknown rising temperature either inside or near the property. There are new window sensors that communicate warnings via a smartphone so a wired user knows when there is detection that glass has broken or a home’s windows are being opened. While security cameras have been in use for decades to secure properties, there new smaller and more sensitive systems that can monitor one’s children or pets; while also keeping an eye on one’s personal possessions.

Overall, there is a home security to match any home or property owner need today. The systems are competitively priced online, and often included valuable home security tips that can same owners both time and money.

4 Tips For A More Accurate Psychic Reading

When most people meet with a psychic, they are at a crossroads in their lives and need guidance. It is an important moment in their lives, and they want to be sure they have the best results at the reading. As well as searching out a gifted and trusted psychic, it is also important to take steps to prepare before meeting the psychic. Here is a look at some tips you can follow to ensure you have the best experience during your psychic readings.

Create Specific Questions

While you can gain some valuable insight by just getting a general reading with a clairvoyant, the best online psychic readings are ones in which the person seeking advice brings in specific questions to ask the reader. Therefore, you should spend some time before your reading preparing the questions that you need to ask. You should write them down to get the specific wording of your questions right. When you have created specific questions that directly reflect what you want to know, you will have the best chance of having good results at a psychic reading.

Come in with a Calm Mind

When you are meeting with a psychic, you want to be as relaxed as possible. If you come in with a scattered state of mind, it will make it much more difficult for the reader to find the answers that you seek. Keep in mind that a psychic phone reading is a two-way street. Not only will you be asking the reader questions, but she will also be asking you questions. If you do not have a calm mind that is able to answer these questions correctly, it could diminish the chances of success at your reading.

Don’t Be Afraid to Ask for Clarification

Psychic Reader´s Building SignSome people come in with a sense of intimidation that makes them scared to ask the psychic further questions. You want to be sure that you understand every step of your reading. To help ensure this, you need to ask the psychic to clarify anything you don’t understand during the reading. Most psychics will be happy to take the time to further explain anything that you are struggling to comprehend.

Realize that No Psychic Is 100 Percent Accurate

If you ever see a psychic that claims to be 100 percent accurate, run away as fast as you can. There is no such thing as perfect accuracy when it comes to psychic readings. While you can have readings in which the results are perfect, that cannot continue forever. It is better to expect to get results that are more around 80 to 95 percent accurate. If you stick with the same psychic over time, you can help improve the accuracy of her readings to the highest degree possible.

Consulting a psychic can be a major help when you are facing a difficult time in your life. Because it is so important to get good results, you need to make sure that you do your part. If you follow these tips, you will ensure that you have the best chance of successful psychic readings.

PPI Reclaims – Taking A Gamble? Or A Safe Bet?

When it comes to payment protection insurance: the reclaiming of which has become a huge industry, with new companies opening up every month to ply their trade by helping British people get their money back on miss sold policies.

But is it a gamble? Are you risking your money?

When it comes to the majority of claims companies usually they operate on a no win no fee scheme, meaning that you make a payment based on the success of the claim, if there is no claim, you pay nothing.

This being the case there really is no financial risk whatsoever because of the way it is set up, if there are no upfront fees AND you only make payments based on success then there is no risk to you whatsoever because you only venture IF you gain.

Companies operating in the UK usually do operate on this basis, however, some companies in the past (many of which do not continue to trade) have attempted to charge upfront fees to customers.  This is unnecessary because the admin costs associated with reclaiming compensation for ppi are not such that upfront fees are necessary so companies really do not need to do this, and I would be suspicious if they did.

The claims are a “Safe bet” but what you will want to do is make sure that you get the most of you ppi claim by working with a company that charges you an appropriate fee for the work (the lowest fee possible), the company contained in that link is ppiclaims4you.co.uk, a recommended ppi company that charge a conservative 15% fee.

A successful claim can net you anything from £1,500- £8,000.  So, if you can afford not to claim and you don’t need the money then obviously there is no obligation on your part to get your money back.  However, if you would like an injection of a few thousand pounds, it would be in your interests to get your claim in as soon as you can to avoid any backlogging.

What is meant by the term “backlogging”?

When there are a high volume of payment protection insurance complaints, there can be so many it affects the processing time needed to complete a case, so for this reason we advise you “jump the queue” so to speak and put your case forward early.

On a serious note, you could be due a lot of money, and if you don’t do something about it then it will not be reimbursed to you, so get started.